About us

We are The Working Assembly, a NYC based creative collective comprised of designers, storytellers and makers. We create memorable experiences between brands and people. We grow startups into thriving brands—from launch to production—as well as take existing concepts and provide business transforming product innovation, brand development and creative production.

About The Working Assembly

Services

We have a passion for launching, rejuvenating and propelling brands. We work wtih startups and new ventures and collaborate with them as they create something new. This co-creation often leads to equity deals as part of our ongoing relationship. We also work with established brands and agencies and assist them with everything from branding to content creation. This creates a wide range in services that extends from logo design to mobile app development to short films to food trucks.

Our most requested services:

Our work

The Assembly

Our flexible model allows us to be nimble, fast and smart in a time of tight budgets and big box agencies. We start with our core assembly leaders, and scale our team depending on need. Our collective is comprised of people that have proven experience working with the world's biggest brands and bring a level of expertise, insight and creativity to everything they do.

Lawrence O'Toole

Lawrence O’Toole

partner

Lawrence is a published author and design director with experience that spans 15 years and a multitude of Fortune 500 brands. Lawrence's resume includes the most innovative companies in the world, such as Google Creative Lab, Interbrand, Momentum Worldwide, Rokkan, Fahrenheit 212 and StrawberryFrog. His work has been recognized by Creativity, Art Director's Club, How Magazine, The New York Times and many more. As head of TWA, he oversees all creative output, as well as personally designing for key accounts.

Jolene Delisle

Jolene Delisle

partner

Jolene intersects visual design, advertising and technology. Her experience includes retail design, product design, art installations, mobile applications and award winning advertising campaigns. Most recently, Jolene was a creative director at Arnold Worldwide, where she led global work for The Hershey’s Company. Past client experience also includes: Urban Outfitters, Fab.com, MTV, ESPN and IKEA. Jolene’s work has been recognized by Communication Arts, CMYK, Creative Review, The One Show and the Art Director’s Club.

Christine Walthall

Christine Walthall

User Experience

Christine is a user experience designer whose work spans a wide range of platforms and experiences including native and mobile web apps, educational learning platforms, e-commerce, and game design. She has worked with global clients such as Nike, IBM, IKEA and Harvard, and has also spent time on the product side, working at small tech startups like Venmo.

Jenny McCoy

Jenny McCoy

social strategy

Jenny has experience in every aspect of the constantly expanding social media landscape. Originally a copywriter, she got her start at MTV News, where she increased the brand's Twitter following by over 220,000 followers in less than a year, with no media spend. Since then, she has led social campaign strategy for a number of tech companies and global brands, overseeing social ad buys and managing teams of community managers and content developers. Currently, she also manages all social media efforts for IFC.

Nicole Murtagh

Nicole Murtagh

designer

Nicole is a multi-talented designer with a background in photography, production, crafting and education, giving her the ability to see the bigger picture in every project. Her unique point of view and innovative thinking allows her to work with a diverse range of clients. She spends part of her time under the pseudonym, Familiar Fox, inspiring collaboration and helping other creatives elevate their brands.

Otis

Otis

mascot

Otis is head of morale and all matters related to the game of fetch. You’ll often find him sleeping, about to go to sleep or finding a good place for a nap in the studio.

See Our Collective Experience

Aetna Logo American Express Logo Barnes and Noble Logo FAB Logo Google Logo Hershey's Logo Hyatt Logo IBM Logo Ikea Logo Johnson and Johnson Logo Nike Logo Porsche Logo Urban Outfitters Logo

Contact Us

We're always on the lookout for collaborators, innovators, joke tellers, taco lovers, type aficionados and good people to work with.

Get in touch