The wedding company that redefined the planning and registry experience.
Zola came to The Working Assembly in 2016 seeking an ongoing brand strategy, creative and design partner. As a disrupter in the wedding industry, they wanted a premium, ownable look and feel that had mass appeal. Our first task was to do a thorough brand audit and create cohesion across their many touch-points. In addition to evolving their brand’s verbal and visual identity, our team developed creative campaigns and design guidance around new product offerings and services.