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Felix Gray
Empowering people to see the world with fresh eyes.
Felix Gray is an eyewear brand offering stylish blue light filtering and anti-glare optical, sleep, and sunglasses. Amongst a crowded category, Felix Gray came to The Working Assembly to develop an updated brand positioning that would establish them as a leader within filtering lens technology. Storytelling played a large role in our project, as we balanced the need to educate Felix Gray’s consumer about the importance of this technology while also ensuring they could maintain a healthy relationship with their screens. Our work brought Felix Gray’s aspirational lifestyle to light with a refreshed visual identity system to match the brand goal of allowing their consumers to live happier, healthier, and more productive lives in the modern world.
- Brand Strategy,
- Visual Identity System,
- Verbal Identity and Messaging,
- Brand Guidelines,
- Iconography,
- Packaging System Design,
- Web Design
