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TWA Labs is our early-stage incubator collaborating with BIPOC and female-led companies of tomorrow.
Female founders and founders of color are underrepresented, underfunded and often lack access to early-stage support that can help scale their businesses. VC funding often goes to companies that are predominantly Male (89.3%) and White (71.6%) while less than 1% of all capital goes to Black and Brown founders.
Overview
Inspired by the hope to encourage diversity in the entrepreneurial community, we provide brand foundation support for emerging brands.
As recent as 2020, funding for female-led startups fell for the second straight year. By strengthening the work of diverse leaders, we can accelerate the change we all want towards a more equitable future.
How We Assemble
Our Creative Team
We assemble senior creatives, strategists, and marketers to form your in-house team from our award-winning agency.
Our Client Partners
Since you know your business and market best, you’re involved at every step.
Outside Industry Experts
We gather collaborators and growth mentors with specific and relevant category expertise to round out your team. This optimizes the discovery phase, so we can get to work fast.
How We Progress
Discovery + Strategy
During the Discovery phase, we take a deep dive into your brand and business. Through research, brief development and discussions with key stakeholders, we uncover your business’ opportunities and challenges to frame an impactful strategy.
Ideation + Visual and Verbal Identity
In this phase, we explore your challenge and generate ideas rapidly. Using the brand strategy framework developed during our Discovery phase, we unlock creative solutions to design a custom and scalable visual and verbal identity.
Execution + Brand Guidelines
Building a brand never stops, but we’ll give you a strong place to start. Here, we turn our work into usable assets, a comprehensive brand guideline and strong pitch deck to ensure a consistent, compelling and continued representation of your brand as you grow.
Who we’ve helped
We’ve helped early-stage founders navigate the difficult and sometimes lonely process of launching a business while minimizing the costs and risks of doing it themselves. Join other brands that have benefited from our proven approach.
Apply Now