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Museum of Ice Cream

A scalable experiential brand identity system that captures imagination at international magnitude

The Museum of Ice Cream (MOIC) has led the way in creating beautiful, shareable and multi-sensorial environments. TWA developed a full brand identity system for MOIC that could scale internationally and across physical, retail, experiential and partnerships. The brand launched at their first permanent space in NYC in 2020. Since then, MOIC has opened in Singapore, Austin, Chicago and San Francisco.

  • Scope
    • Naming,
    • Brand Strategy,
    • Visual Identity System,
    • Verbal Identity and Messaging,
    • Interior Design & Graphics,
    • Printed Collateral Design,
    • Packaging System Design,
    • Merchandise Design