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Museum of Ice Cream

Uniting and inspiring the world through imagination.

The Museum of Ice Cream (MOIC) has led the way in creating beautiful, shareable and multi-sensorial environments. We were engaged to do a full rebrand of MOIC to create a cohesive brand identity system that could scale internationally and across physical, retail, experiential and partnerships. Our work included naming, branding and launching their first permanent space in NYC in 2020. Since then, MOIC has opened in Singapore, Austin, Chicago and San Francisco.

  • Scope
    • Naming,
    • Brand Strategy,
    • Visual Identity System,
    • Verbal Identity and Messaging,
    • Interior Design & Graphics,
    • Printed Collateral Design,
    • Packaging System Design,
    • Merchandise Design