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Peachy
Creating a mindful approach to wrinkle protection.
Peachy is the first of its kind as a preventative skincare studio. The brand came to The Working Assembly at their pre-launch, wanting to create a space for people to feel confident and comfortable in their own skin. As the first science-based wrinkle prevention brand, they were looking to educate and shift perceptions around Botox, targeting a younger audience with messaging around prevention. Peachy now has three locations in Tribeca, Williamsburg and Hudson Yards, with plans to expand nationwide in 2022.
- Brand Strategy,
- Visual Identity System,
- Verbal Identity and Messaging,
- Brand Guidelines,
- Iconography,
- Retail Design,
- Packaging System Design,
- Photography Production,
- Social Assets,
- Web Design
