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Sanzo

The 1st Asian-inspired sparkling water.

Founder Sandro Roco noticed a gap between the modern, clean labels of the new-age “American” brands and the preservative-and sugar-laden labels of the legacy Asian brands. His goal was simple: celebrate high-quality Asian flavors that for decades had been masked by added sugars. He engaged our team at The Working Assembly at the brand's inception to create a beverage that represented East and West and celebrated the high-quality Asian flavors using real fruit and no added sugar!

  • Scope
    • Product Design,
    • Brand Guidelines,
    • Visual Identity System,
    • Photography Production