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Tache

New York City handcrafted artisan chocolate.

Tache is an artisan chocolate company founded in 2012 in NYC. Tache is part of TWA’s Local Works initiative that helps small and emerging businesses thrive in NYC.

Tache is a female-founded, minority-owned business that had established a successful following but was not growing. In 2019, the brand was in need of design and strategic support to take the company to the next level.

We were inspired by Chef Aditi’s passion for chocolate and her dedication to sourcing ingredients from around the world. In partnership we developed the brand identity system, packaging and messaging for Tache.

Today Chef Aditi has opened up new avenues of revenue, locations, and continues to thrive as one of Forbes 30 under 30 game changers in Food & Wine.

  • Scope
    • Visual Identity System,
    • Packaging System Design,
    • Printed Collateral Design,
    • Verbal Identity and Messaging,
    • Brand Guidelines