Narra

Plant-based tea lattes celebrating the Filipino tradition of merienda

Narra, an oat milk latte in a can, was founded by Filipino siblings Miggy and Victoria Reyes. They were looking to share Asian flavors and the culture of merienda, which is the tradition of taking a midday break to sip, snack, and recharge. The refreshing plant-based lattes bring Asian flavors into the mainstream and set a new standard for caffeinated beverages. Pick from Roasted Oolong, Strawberry Matcha, and Black Tea. As part of the brand development, The Working Assembly translated the identity to digital through the development of an engaging and interactive e-commerce experience.