This week, we’re scrolling for supplements, going au naturel vibes with wine, channeling obsessions into creativity, getting comfy in a new trend, and filling our (coffee) cup while shopping.

This week, we’re reading into brand nicknames, feeling a whole new level of rejection, moving on from micro trends, working out of “The White Lotus,” and lining up for brand merchandise.

This week, we’re breaking loose of the microtrend cycle, expanding our wardrobe of advertising, using our own brain power, getting shell-shocked over the egg crisis, and getting inspired by going retro.

This week, we’re springing forward with butter yellow, looking out for labels, mourning our mascots, flexing our fresh produce, and un-gatekeeping the gatekeeping trend.

This week, we’re fawning over blue, giving Gorton the spotlight, lifting creative ideas from La La Land, traveling to cities for product names, and finding our Wayback.