This week, we’re climbing the Utah Jazz mountain of rebrands, celebrating plenty of new Fenty, placing an interest in product placement, attempting to curate a new digital culture, and expecting more than flicks from Netflix.

This week, we’re buying into the “no-buy” challenge, putting a pin in some summer trends, freshening up on a new term in branding, overworking our wellness, and catching on to offline socializing.

This week, we’re googling the latest AI feature, ordering up fast-food chain nostalgia, getting spiritual about our health, trying to get intel on getting into clubs, and receiving a reality check on Bravo celebs.

This week, we’re calling logos names, moving on “Up” with Airbnb, smelling a new trend for brick-and-mortar businesses, driving an uncool Chevy to the levee, and getting emotional about brand value.

This week, we’re mourning the loss of Foxtrot, observing the buying patterns of the youth, waking up to sleep tourism, fangirling out over fandom culture, and restoring our hopes in the home page.