We believe in the power of creativity to shape brands, inspire change, and drive results.
The Working Assembly blends the big picture with the details, amplifying your brand from strategy to execution. We provide boutique quality at scale with an integrated approach, focusing on end-to-end brand building, including strategy, verbal and visual identity, content, and creative communications.
Our team is successfully challenging the traditional rift between advertising and design by bringing siloed disciplines like branding, campaigns, and digital into a holistic brand presence.
We specialize in key inflection points—from helping companies take a thoughtful next step, to a total strategic reinvention.
As a company that embraces challenge, opportunity, and change, we thrive in our partnerships with early-stage founders and fast-growing startups. By embedding ourselves deeply into your business, we transform entrepreneurial insights into meaningful brand development—through strategic naming, positioning, and identity work. We’re here to help you grow, scale, and find your voice.
We work with established brands looking to shift perceptions and expand into new markets. Whether you're entering a new vertical, launching innovative products, or reimagining your brand’s role in the marketplace, we combine design and strategic thinking to elevate your presence. From creative direction to campaign execution, we help you navigate change with confidence.
We support legacy brands and those in transition, helping you stay relevant in an ever-changing world. By blending deep insights with fresh design thinking, we modernize iconic brands and refine their messaging, ensuring they resonate for years to come. Our approach goes beyond visuals—it's about crafting impactful campaigns and creating experiences that strengthen your connection with both loyal customers and new audiences.
We create unforgettable moments that connect brands with culture, live and in real time. From immersive pop-ups to intimate press events, our experiential work is rooted in strategy and brought to life with creativity and precision. With expertise in environmental design, interactive installations, and full-scale event management, we ensure every experience leaves a lasting impression and inspires action.
Research & Insight
Content Strategy
Innovation & Architecture
Naming
Brand Guidelines
Packaging & Print
Website & Digital Design
Motion Graphics
Social & Content
Campaigns, Video, & Photography
Logistics & Site Management
Environmental & Spatial Design
Video & Interactive Installations
Pop-Ups & Activations
Mobile & Touring Experiences
Influencer & Press Events
