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Local Works is an initiative created by The Working Assembly to help small and emerging businesses thrive in NYC.

Due to rising real estate prices, rapid gentrification, and the unpredictability of a post-COVID world, local shops are struggling to compete with large national brands.

Seeking to directly impact the five boroughs, our project pairs The Working Assembly’s creative expertise with unique local brands.

Our goal is to preserve and modernize the unique NYC retail experience, attracting a discerning consumer who weighs purchasing decisions with branding and design.

We offer pro bono branding services to four independent shop owners each year.

As part of the services, you’ll receive a fresh visual identity, new creative assets like packaging and signage along with a scalable brand system for your small business to thrive for years to come.

Applications for 2022 are now open. If you are a shop that is operating within Brooklyn, Manhattan, Queens, Staten Island, and the Bronx, we’d love to hear from you.

Locals we’ve worked with

  • Astoria Brewing Projects
  • Tache
  • Wright & Goebel
  • NYC Public Squash

Apply Today

Interested? Enter your details below to be considered for participation in the next Local Works.