Local Works is an initiative created by The Working Assembly to help small and emerging businesses thrive in NYC.

Let’s Celebrate
Brands Locals Love

Every community has small businesses and organizations that make a big impact. Corner stores and nonprofits where local communities flourish by offering spaces to congregate, food to share, or new goods to try. Our goal is to celebrate these businesses and support their brands so they can continue to thrive now and into the future.

What We Do

Every quarter, we pair The Working Assembly’s creative expertise with one unique local business or non-profit organization. As part of the services, you’ll receive visual brand support for your business and organization to thrive for years to come.

Our pro bono package includes:

Strategic framework

Visual identity

Messaging

Sample brand applications

i.e. social media posts, website design, etc.

Who Should Apply

We’re looking for businesses and organizations that operate on a small scale but create an outsized impact. If you feel you fit this description, we encourage you to apply!

How Do I Apply?

See if you’re a fit for Local Works.

Apply now

Love from local founders

Never in our wildest company dreams did we imagine the privilege of working with such an extraordinary team like TWA. As new entrepreneurs grappling with the 'we can play every role' syndrome, we initially lacked the vision for our product and its presentation to the world. TWA's team of creatives guided us through a meticulous process, offering fresh perspectives that resulted in a remarkable rebrand of our shop, labels, freezers, and social media presence. Collaborating with TWA on our rebrand was not only fascinating and fun but also proved to be one of the most impactful decisions our business has ever made.

Savannah Square Pops

Local Brands

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Chinatown Night Market

Think!Chinatown, located in Manhattan’s Chinatown, fosters community cohesion through engagement, storytelling, and the arts. The organization empowers immigrant communities to overcome barriers and shape their neighborhood. The Chinatown Night Market, a vibrant summer series celebrating local art and food vendors, provides a safe space for community celebration. As part of the Local Works initiative, we partnered with Think!Chinatown to create a new visual identity system for the night market, including custom merchandise, signage, and website design. This creative effort aimed to drive traffic and raise awareness for Chinatown businesses, particularly crucial in the post-COVID xenophobic climate, increasing foot traffic and visibility.