Being Health
Development of a funding pitch and brand identity system for a modern comprehensive psychiatric clinic
Being Health is a mental health clinic that provides its patients with novel, individualized and comprehensive treatment. Founded by Dr. Allie Sharma, a Cornell-trained board-certified adult psychiatrist, Being Health aims to make finding and receiving mental health care approachable, comprehensive, and innovative. The Working Assembly partnered with Being Health to create a dynamic pitch that in turn earned them $5.4 million in funding from top investment and venture capital companies. From there, we helped Being Health create its brand from the ground up, including brand strategy, visual identity, and verbal identity.
Brand Strategy, Brand Identity, Verbal Identity, Visual Identity, Tone of Voice, Iconography, Typography, Photography
Being Health aims to set a new standard for mental health care that feels approachable to introduce comfort and seamlessness into the otherwise daunting and complex task of mental health treatment. By joining innovation with empathy, The Working Assembly created a sleek, elevated, and, most importantly, human verbal and visual identity that exemplifies the warm and modern environment Being Health creates for its patients.
Our journey with Being Health began with a 22-slide pitch deck that took investors on a journey through the harrowing facts of the current U.S. mental health crisis and showed them a solution: Being Health. By emphasizing the benefit of evidence-based treatments and comprehensive health care in a sleek and seamless deck presentation, Being Health secured an investment of $5.4 million in funding.
Instead of hiding the vulnerability of mental health treatments, we brought it to the front, highlighting the humanity and individuality that Being Health introduces to mental healthcare. The photography focuses on the uniqueness of each model’s bare face with close-up shots revealing raw texture and emotion, alluding to the customizable, comprehensive, and human aspect of Being Health.
Visually, we kept iconography light, with illustrations that show humans paving their own paths, whether it be climbing ladders, building stairs, or creating windows to walk through. This depicts the individualized and comprehensive care that each patient receives. A key aspect of some of these illustrations is the head-shaped window we see them through, signifying the internal journey that is mental health care.
The logomark we developed is a bold stand-alone mark that works as a shorthand of the logo. With two thick lines sandwiching two circles, one atop the other, a “B” and “H” can be seen through using the shapes and the space between them.
Other Work
