Bugaboo
Campaign development to celebrate innovations of the past and present
Bugaboo partnered with The Working Assembly to develop and execute a comprehensive campaign that reflected on 25 years of Bugaboo innovation, building to the debut of their newest stroller, the Bugaboo Kangaroo. The strategically driven campaign was tailored to connect with Bugaboo’s North American audience through shared moments in parenthood and pop culture. In addition to campaign ideation, we executed a series of high-impact product launch activations and events designed to elevate brand visibility, drive engagement, and create meaningful moments with consumers.
Campaign Strategy
Messaging & Copywriting
Art Direction
Digital Asset Development
Event Design
Photo and Video Production
To celebrate the launch of the Bugaboo Kangaroo, we hostedOn the Grow—a vibrant event held at The High Line Hotel in New York City. Open to both influencers and the public, guests had the chance to test ride the new stroller and attend a thoughtful panel discussion featuring moms with firsthand experience navigating life with growing families. The setting was lush, inviting, and beautifully styled to reflect the spirit of the Kangaroo.
To celebrate 25 years of Bugaboo, we created a campaign that not only spotlighted our iconic strollers through the years but also captured the defining styles and moments of each era.
The campaign ended with the launch of the 2024 Bugaboo Kangaroo—a versatile single-to-double stroller designed to go anywhere. Built for all terrains, it offers smooth strolling and exceptional comfort from day one.
Other Work
