Narra
Plant-based tea lattes celebrating the Filipino tradition of merienda.
Narra launched with its flagship line of Asian-inspired oat milk lattes made with tea for smooth and focused energy. With the perfect amount of caffeine and L-theanine to recharge you without the jitters, Narra is a healthier choice with no added sugar, zero artificial ingredients and is lactose free. The company was founded by the Reyes siblings, chef-trained Miggy Reyes and former CPG executive Victoria Reyes, who grew up enjoying merienda — the Filipino tradition of taking a midday break to sip, snack, and recharge.
“What was a joyous childhood escape in the Philippines turned into a dreaded midday slump as we became working professionals later in life stateside. Narra was born to refresh your daily ‘siptual’ and transport you to that joyous merienda feeling with the most refreshing plant-based tea lattes created with Asian-inspired flavors.” said Miggy Reyes.
What We Did:
Highlights
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Campaign marking 25 years of stroller innovation
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On the Grow NYC event with influencers and press
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Launch activations building buzz for the Kangaroo
TWA revitalized the Bugaboo brand visual identity while maintaining our product DNA. The work was deployed across retail/e-tail, digital, and owned channels and we were thrilled to see the response from consumers and retailers alike. The results? Record pre-sales, global adoption, and a collaboration with a team who truly felt like an extension of ours.
- Jeanelle Teves, Head of North America
We encourage you to read our job descriptions carefully and ensure it’s a fit before applying. For design positions, we require a link to a portfolio, and attachments are discouraged. Due to the high volume of applicants, we are unable to respond to everyone.
Results
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