We collaborated with the Oula founding team to reimagine the maternity care experience from the ground up. Committed to combining the best of obstetrics and midwifery care to deliver a compassionate and personalized experience, we wanted the brand to be aspirational yet accessible, thoughtful and warm. Our team touched upon every aspect of the new brand including the strategy, visual and verbal identity, space, custom patterns and illustrations. All our work culminated in a new website experience and Oula’s first location in Brooklyn, NY.