Peachy

Creating a mindful approach to wrinkle protection.

Peachy is the first of its kind as a preventative skincare studio. The brand came to The Working Assembly at their pre-launch, wanting to create a space for people to feel confident and comfortable in their own skin. As the first science-based wrinkle prevention brand, they were looking to educate and shift perceptions around Botox, targeting a younger audience with messaging around prevention. Peachy now has three locations in Tribeca, Williamsburg and Hudson Yards, with plans to expand nationwide in 2022.

SCOPE

Brand Strategy ,Visual Identity System, Verbal Identity and Messaging, Brand Guidelines, Iconography, Retail Design, Packaging System Design, Photography Production, Social Assets, Web Design

Other Work