Aavia
Launching a trusted hormone health platform
Aavia came to The Working Assembly looking to set a new standard for hormone health that’s more open, accessible and actionable. Together we launched their flagship product: the first smart birth control pill case that reminds users through Aavia’s mobile app to take their pill. Our work included brand strategy, visual identity, messaging, product design, website design and development, as well as content creation and social.
Brand Strategy, Visual Identity System, Messaging and Copywriting, Brand Guidelines, Web Design, Web Development, Merchandise Design, Campaign Development
The mark’s upward trajectory is optimistic and lively with a color palette that is vibrant and inviting.
The brand positioning for Aavia centered on combining community and technology and changing common perceptions around hormones to reveal their power. The outcome of the strategy, to reveal the power of hormones, came to life through a visual system that is outspoken, inviting and playful.
The mark’s upward trajectory is optimistic and lively with a color palette that is vibrant and inviting.
The imagery, which was conceptualized and produced by The Working Assembly, invites a diversity of genders and ethnicities into the brand.
Other Work
