Aavia came to The Working Assembly looking to set a new standard for hormone health because they believe in a hormone journey that’s more open, accessible and actionable. We helped launch their flagship product, the first smart birth control pill case that can sense when users take birth control pills and remind them through Aavia’s mobile app. Our positioning work centered on combining community and technology, and changing common perceptions around hormones, revealing their power. Our work included brand strategy, visual identity, messaging, product design, website design and development, as well as content creation and social.