Our collaboration with Iron Health set out to create a new future for women’s health with a digital platform that plugs into an OB/GYN office and strengthens the holistic healthcare experience. By tapping into a multidisciplinary network of advanced practice providers, extending care beyond the doctor's office, Iron Health hopes to act as a frontline critical resource for patients’ questions and concerns. Our team created a design system anchored by a custom logomark that featured the “I” and “H” of Iron Health as pillars. Utilizing motion design, we showcased how the pillars can expand to house visuals and key messaging. The curved crossbar of the “H” showcases the duality and complexity of patient care. Photography became an important visual element for the brand, and our art direction set out to celebrate the strength and beauty of the natural human form, with layered portraiture photography and abstract figure photography.