Betches
The go-to destination for women to embrace their inner betch.
Founded in 2011, Betches is one of the most influential media brands for women. The team engaged The Working Assembly to refresh their brand positioning and visual identity to keep pace with their growing Millennial and Gen-Z audience of 9M+. Betches needed to ensure their attitude, voice, and unapologetic personality remained a core differentiator. Our work together included refreshing their brand identity, inclusive of new sub-brands and verticals, all brought to life across their media platforms and brand website.
What We Did:
Highlights
01
Campaign marking 25 years of stroller innovation
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On the Grow NYC event with influencers and press
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Launch activations building buzz for the Kangaroo
TWA revitalized the Bugaboo brand visual identity while maintaining our product DNA. The work was deployed across retail/e-tail, digital, and owned channels and we were thrilled to see the response from consumers and retailers alike. The results? Record pre-sales, global adoption, and a collaboration with a team who truly felt like an extension of ours.
- Jeanelle Teves, Head of North America
We encourage you to read our job descriptions carefully and ensure it’s a fit before applying. For design positions, we require a link to a portfolio, and attachments are discouraged. Due to the high volume of applicants, we are unable to respond to everyone.
Results
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