Bevi is a category leader in smart water machines. They partnered with The Working Assembly to refresh their brand positioning and visual identity, with the goal of better demonstrating Bevi’s key benefits of customization and sustainability in order to continue to lead in an increasingly competitive landscape. Our challenge was to position Bevi as the brand that restores inner optimism by making hydration joyful. Evolving the brand identity system to create a defensible position in the market, creating an icon and logomark that are memorable and exudes their brand positioning.