Think!Chinatown is a NYC non-profit with a mission to foster intergenerational community through neighborhood engagement, storytelling, and the arts. Chinatown Night Market, a summer series of art and food is their marquee annual event—an open-air cultural festival located in Manhattan’s Chinatown. In light of the rise in Asian hate crimes across the country and the unpredictability of a post-COVID world, we felt compelled to get involved and partner with this organization to create the branding and campaign work to amplify the event and engage and empower this vibrant neighborhood and API community.