Get Joy approached The Working Assembly seeking a comprehensive rebrand that would embody their core values while distinguishing them in a competitive market. Partnering closely their team, we developed a holistic visual and verbal identity system that balances vibrancy with clarity and confidence. Our approach ensured the brand not only stands out on shelf but also communicates its mission-driven philosophy with authenticity and impact. From a dynamic design language to a purpose-led voice, we helped them bring their gut-first philosophy to life. Because joy starts from within!