Halara means “take it easy,” and that's exactly what the brand sets out to create by providing greater access to thoughtfully designed and stylish activewear and essentials. Halara’s elevated and high-quality fabric uses next-gen tech and leverages AI for demand-driven design, so everybody, everywhere, can live in effortless comfort and style every day. Our team was charged with introducing this international company to the U.S., with a visual identity system that extended from their physical packaging to their growing social and digital presence. Our messaging was important in amplifying their positioning around engineered sustainability and limitless variety.