ORA
Strategy, verbal and visual Identity for a space-based wellness practice emphasizing a holistic experience
As a new concept in the acupuncture and wellness space aiming to elevate a traditional practice with modern luxury and convenience, Ora and The Working Assembly collaborated to build the brand from the ground up. From the visual identity system to the interior and physical space and packaging of the brand's own tinctures and tea line, this partnership touched every facet of the brand.
Brand Strategy, Visual Identity System, Verbal Identity and Messaging, Interior Design & Graphics, Printed Collateral Design, Packaging System Design, Website Design & Development
The minimalist and elegant identity seeks to un-complicate the idea of acupuncture, offering a welcoming and peaceful aesthetic matching that of Ora's services.
The diagonal line work of the logomark and the graphic treatment represent the accessibility and beauty of the acupuncture program at Ora.
Circular points are used to represent the pressure points of the body, and they are labeled as such. Every point on the body is connected to show how every change in each point affects the whole system.
Our photography style combines intimate body close-ups with simple, warm photography of Ora’s spaces and wellness offerings. This relaxed approach conveys the soothing relationship that the acupuncture offered at Ora has with the body.
The inclusion of a pattern, based on toile fabric designs, adds another level of sophistication. The elements of the pattern are all based on the herbs used by Ora for their products.
Much like the fine points of acupuncture needles, the many smaller elements of Ora’s brand come together to soothe and delight all those who interact with the Ora brand.
Other Work
