Peachy

Creating a mindful approach to wrinkle protection.

Peachy is the first of its kind as a preventative skincare studio. The brand came to The Working Assembly at their pre-launch, wanting to create a space for people to feel confident and comfortable in their own skin. As the first science-based wrinkle prevention brand, they were looking to educate and shift perceptions around Botox, targeting a younger audience with messaging around prevention. Peachy now has three locations in Tribeca, Williamsburg and Hudson Yards, with plans to expand nationwide in 2022.

Scope

Brand Strategy
Verbal Identity & Messaging
Visual Identity System
Brand Guidelines
Iconography
Photography Production
Retail Design
Packaging System Design
Social Assets
Web Design

Other Work