
Sage + Sound
Developing a wellness destination through brand storytelling and photography.
Sage + Sound approached The Working Assembly to support the opening of a holistic wellness destination in New York City. TWA developed a brand system that started with strategy and rolled out into a full visual and verbal system, photography, production and digital.
Scope
Brand Strategy
Verbal Identity & Messaging
Visual Identity System
Brand Guidelines
Photography
Space Design
Website Design
UI/UX Toolkit




























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