Founder Sandro Roco noticed a gap between the modern, clean labels of the new-age “American” brands and the preservative-and sugar-laden labels of the legacy Asian brands. His goal was simple: celebrate high-quality Asian flavors that for decades had been masked by added sugars. He engaged our team at The Working Assembly at the brand's inception to create a beverage that represented East and West and celebrated the high-quality Asian flavors using real fruit and no added sugar!