Agua frescas are integral to Mexican culture — they’re flavorful, they’re thirst-quenching, they’re … packed with sugar. Bawi brought the nostalgic flavors of Monterrey, Mexico, and reimagined them through a more health-conscious lens by retaining the flavors, but lowering calories and adding carbonation. As part of the brand development, The Working Assembly translated the identity to digital through the development of the Bawi website and ecommerce experience. Since its launch, Bawi has expanded into nationwide distribution and was recognized as BevNET’s 2022 “Best Packaging” award winner.