Agua frescas are integral to Mexican culture — they’re flavorful, they’re thirst-quenching, they’re… packed with sugar. Bawi brought the nostalgic flavors of Monterrey, Mexico and reimagined them through a more health-conscious lens by retaining the flavors, but lowering calories and adding carbonation. As part of the brand development, The Working Assembly translated the identity to digital through the development of [insert what we did - website? Anything else?]. Since its launch, Bawi has expanded into nationwide distribution and was recognized as BevNet’s 2022 “Best Packaging” award winner.