Amazon
Strategic branding and visual identity for Amazon’s creator program.
Amazon approached TWA in an effort to develop a branding system that conjoined their influencer and associate programs under the overarching core title of Amazon Creators. Utilizing the core colors and typeface from previous Amazon branding, TWA brought new life into traditional Amazon imagery to promote a fun opportunity with an elevated and chic style.
Brand Strategy
Visual Identity
We created a cohesive visual identity using portals as a visual tool to transport audiences into each creator’s world. These portals connect users to various niches and styles, while an expansive color palette adds flexibility and energy, making the brand adaptable to any creator's personality or interests.
Breaking Free from the White Background
While Amazon’s clean, white-background product images are effective for the platform, we saw an opportunity to make creator content more visually engaging for social media. By introducing vibrant, custom-shaped frames in unique colors, we created a dynamic way to showcase products. This flexible system works effortlessly across social media, email, websites, and print, allowing influencers to express their creativity and stand out across multiple channels.
We created the Creator Star program to reward creators with exclusive perks like branded merch, early access to deals, and first access to product drops. It celebrates their creativity and keeps them engaged as they grow their presence on Amazon.
Our branding inspired the design of in-person influencer events. These events brought the Amazon Influencers' world to life, offering a seamless extension of the brand’s creative energy.
Other Work
