Originally a scrumptious science demonstration for high school biology students, Stu’ffy Puffs outgrew Mrs. Craider’s classroom. The snack brand needed The Working Assembly to create a visual identity packed with energy that mimicked the excitement of an explosive experiment. The bold color palette, quirky kernel mascot and unconventional wordmark were the perfect formula to help this brand with scholastic origins feel more out of the ordinary.

The Working Assembly collaborated with Stu’ffy Puffs as part of its Local Works initiative. Every quarter, The Working Assembly partners with one unique, local business or non-profit organization to support their brand so they can continue to thrive now and into the future.